Choosing a domain name for the website is not an easy task most especially if the domain name that you want is already taken. Some website owners opt for free domain name, but this is not advisable because if the company that is hosting your online business goes kaput, then you will have to say goodbye to your online business too.
When you choose your domain name, you have to make sure that it will give internet users that idea on the type of products or services that you offer. Your domain name should reflect what your website is all about. Thus, it is necessary that you choose your domain name carefully for your business website and here are some useful tips that can guide you in selecting a domain name:
- Use a .com – Domain names with .com are more likely to gain more traffic. It is because .com is the most common extension used for domain names. Aside from that, .com extension is the most acceptable and credible amongst domain name extensions.
- Keep it simple – Avoid using complicated spellings or the use of numbers for domain names. You should also refrain from using slang words.
- Short and catchy – A short name makes it easy to remember. However, most short words are already taken. Hence, choose a domain name that will create brand recall by keeping it short but catchy. Long domain names are harder to remember and prone to typo error. Keep in mind that when you add pages on your website, the domain name becomes longer too.
- Use keywords – You may opt to use keywords for your domain name as long as it makes sense. You can incorporate keywords as the first two words of your chosen domain name. For example, your business is about cheap travels, then you may want to use cheaptravels.com
The approximate cost for a domain name is usually $10 per year. You can register a domain name even if you still do not have your website or hosting provider. It will be much better if you register your domain and get your hosting from different providers. In this manner, you will not lose both in case something unexpected occurs. When you choose your domain name, the providers will also provide suggestions especially if your choice of domain is no longer available. When you finally decide on your domain name, register it immediately before someone else does.